Haus Labs by Lady Gaga has appointed Stephen SantaBarbara as Chief Operating Officer, bringing years of beauty expertise and a new level of global, operational excellence to the brand.
 
SantaBarbara will be an integral part of the Haus Labs team – forecasting demand for skus, managing and approving costs, sourcing highest quality finished product, and managing inventory to ensure items are properly stocked – setting standards for following years. Working closely with the Marketing, Finance and Product Development teams, he will manage costs and ensure production dates are met for launch, demonstrating high-quality execution throughout every stage of the operations process.
 
Continuing the brand’s momentum, SantaBarbara was brought onto the team to work alongside Haus Labs 20+ new team members, 4 newly rebuilt departments (product development, packaging, marketing, creative), 4 new Vice Presidents, 2 new Sr Directors, and 40+ plus employees, all with deep expertise in beauty, retail and innovation. SantaBarbara brings his supply chain and operations expertise to Haus Labs, with whom he shares a passion for bringing high-quality products to market.
 
“It is a privilege to be working alongside the beauty and retail veterans on the Haus Labs team, and grow alongside this innovative brand. With the recent groundbreaking, science-backed launches, I look forward to ensuring our supplies live up to the high quality our consumers know us for, and keep products on a steady supply chain so buyers always have access to the products they are looking for,” SantaBarbara commented.

Experience

SantaBarbara developed his career holding a wide array of Global Supply Chain roles at Estée Lauder Companies as well as time at LVMH launching fragrance brands. In his last role at ELC, SantaBarbara was responsible for brand supply chain on multiple brands including MAC, Clinique and Tom Ford Beauty as well as the brands that integrated into ELC process. He ensured brand objectives for service, cost, quality and inventory were achieved on a global basis while anticipating business requirements, developing best-in-class project management processes and deploying industry best practices in all facets.
 
Since leaving Estée Lauder in April 2021, he joined a start-up hair service company and began DELMICHAEL LLC, a supply chain/operations consulting company. SantaBarbara now joins Haus Labs as Chief Operating Officer to continue the growth of the brand since its relaunch – ensuring global operational and marginal excellence and integrity. SantaBarbara will be key in executing a seamless process taking products from ideation to display in Sephora gondolas.

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Haus Labs recently signed an exclusive retail partnership with Sephora, and debuted a brand-new, revamped, clean and colorful makeup assortment.